Yahoo! Web Analytics

Yahoo! is going head-to-head with Google by releasing a free web analytics package.

Yahoo! Web Analytics has just gone into private beta, so it will probably be early next year until it’s open for everyone to sign-up. However, the initial reaction of those who have used it seems positive.

Yahoo! have built on the IndexTools system, which they bought in April 2008. Changes they have made include a redesigned website, increased scalability and compliance, single sign-on and integration with your Yahoo! account. The new dashboard has also received a rather beautiful makeover:

 

Some of the features are:

  • Customisable dashboards
  • Custom goals, custom reporting and custom fields
  • Multiple dashboards for various individuals
  • Tracking of marketing campaigns
  • Real-time segmentation and cost analysis
  • Merchandise reporting and comparative reporting
  • Scenario analysis and advanced path analysis
  • Marketing workflow management

Yahoo! Web Analytics is certainly one to watch. I, for one, will be very interested to see how it stacks up against the excellent Google Analytics, which I recommend in my book.

Paul Thewlis is an online marketing professional, SEO expert and author of a wordpress book for business bloggers.

One response to “Yahoo! Web Analytics”

  1. Ricardo Bueno

    Ha! Well this is definitely interesting! I just spent last week looking around for and reviewing different analytics tools. Like you, I’d definitely be interesting it learning how this stacks up against Google Analytics (which I’m using amongst other tools).

    The other favs that I came across were visistat.com and Woopra (which is also in beta). The 1st however is a paid solution unlike Google, and Woopra.

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