News of Michael Jackson’s Death Crashes Twitter

Michael JacksonThe importance of Twitter as a medium for breaking news is confirmed tonight following the sad reports of the death of Michael Jackson. As I write this, AP has just confirmed that Jackson has died due to cardiac arrest.┬áBut I was first aware of the story about two hours ago when ‘Michael Jackson’ was the #1 trending topic on Twitter. This was at least an hour before the story appeared on any ‘traditional’ news outlets on the web.

Right now Twitter is completely down – I can’t even get the Fail Whale. This sad news story, demontsrates the importance of Twitter as a medium for breaking news. It appears millions of people are turning to Twitter for the latest news – and, more importantly, to share their thoughts. The problem is, that Twitter’s temperamental infrastructure seems to be creaking under the pressure.

Paul Thewlis is an online marketing professional, SEO expert and author of a wordpress book for business bloggers.

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