An end to bogus UGC?
Digital Marketing | (0)
Pinsent Mason's out-law.com reports that the EU is to legislate against unscrupulous businesses who post fake user reviews of their own products.
There's little doubt that the practice is currently widespread. As a consumer, using sites like Amazon and TripAdvisor, I'm often suspicious of the rogue five-star review (usually anonymous) that flows against a tide of negativity.
UGC is now sacrosanct in the eyes of both marketers and users. So much so that more and more companies are encouraging reviews of their own products on their own websites. Historically this was baulked at by the PR team who feared opening a can ...
